Born in 2012, Proper Gnar is a female fronted contemporary streetwear brand focusing on skateboarding and femme power. Not happy with the selection for women when it came to streetwear, I set out to create hand drawn designs and bold statement pieces that can easily transform and keep you looking original, whether you are cruising the street on your board, hanging with your friends, or having a night out on the town.
What is your name and where are you from?
My name’s Latosha and I’m from a small town named Greenville in Ohio. It’s around the Dayton area.
Where can your items be purchased?
I sell mostly online at propergnar.com. I also sell through some local stores like Clash Dayton and Royal Factory in Columbus, and I’ve recently expanded to some stores in the UK, like I Am Attitude, and Didi’s Boutique.
What made you want to create Proper Gnar?
Well I’ve been drawing as long as I can remember and one day a friend convinced me to start putting my drawings on shirts. I was working in a factory and wanted to get out. I’d wanted to be a fashion designer for as long as I can remember, so it’s a step forward in making my dreams a reality.
How long have you been in business?
On and off for 3 years. In the beginning I lost some motivation. But I took some time off, honed my skills and learned more about the business side of things and now I’m back at it.
What makes your clothing line different from others?
I make a lot of t-shirts, but they’re not the basic t-shirts. I experiment with different cuts and dyes. I try to use mostly hand drawn fonts, and all of the illustrations are done by me. I also support girl skaters, well really just females and empowering them in general which is something you don’t see that often. I just try and have fun with it. So many brands take themselves so seriously, I think I have that balance. I also support local businesses as much as I can when it comes to producing my product. I’m also a black female and a single mom, and I don’t know of many others in my shoes that own businesses.
Other than t-shirts what are some of the other pieces you sell?
I recently made some bodysuits, and I’ll definitely be making more of those in the future. I’m about to do more sweatshirts since winter is coming up. I also have stickers, socks and a few skate boards and skate accessories like grip tape and tools.
What are your future plans for your line?
I’d like to be able to more readily produce some of my one off pieces. There’s nothing like creating something you think is awesome but only having a few to share with the world. I’d love to expand into other things like bags, or even jeans and pants. I’d also like to sell in more stores. And it would be cool if I got big in Japan haha.
What are your social media links?