After last year’s speculation, MAC Cosmetics announced on Friday that is partnering up with the company to sell a shade called Finally Free. In a press release, the brand stresses that Jenner’s product “champions all ages, all races and all sexes.”

Unlike some celebrity collaborations, Jenner’s lipstick is here to make a change, and not only in beauty wardrobes. Hitting MAC’s core values with their AIDS fund, 100 percent of the money from purchases will go towards the fund’s Transgender Initiative, a cause that will hopefully help lead the charge in more social justice and acceptance for and of transgender lives.

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