At BIBO, we find beautiful women everywhere we look. We search for those qualities of beauty that change—for the better—the negative, unrealistic and frequently offensive images of women held up as examples in our community today. Through BIBO, we spend our days focusing on promoting, recognizing and celebrating the true beauty of our mothers, grandmothers, sisters, daughters, aunts, cousins, nieces, friends: women everywhere who are powerful role models for this generation, the next generation—and generations to come.

At BIBO, we celebrate and honor the life-changing and life-affirming contributions and success of beautiful women everywhere. From the boardroom to the stoop, from the start-ups of Silicon Valley to the farms of the Midwest, from the halls of Congress and the Supreme Court to school corridors and classrooms, from hospitals and colleges to hotels and restaurants, from homes to community centers—beautiful women make a profound difference every single day.

At BIBO, we’re focused on true beauty. That unique combination of qualities which makes a woman a role model to lift-up and salute. Beauty In/Beauty Out. That’s what we’re about.