Green N Brown offers eco friendly and organic products that let you make better choices for yourself, your community and the planet. We believe that for a better and sustainable future, conventional products have to give way to ‘Green’ and ‘Brown’ alternatives.
Naina Vaish, Evangelist N CEO, drives this company. She has been an active environmental steward herself and now wants to not only encourage individuals to adopt a Green lifestyle but also excite and expose them to this lifestyle through her blog (www.GreenNBrown.com/eco-friendly/).
Naina is a strong believer that “Change needs to happen bottoms up – it is the individuals who need to drive the Green Revolution in their everyday lives.”
What is the name of your business?
When people hear the name Green N Brown we would like them to associate this brand to a online Green Super Store that offers ‘Green i.e. ecofriendly’ and ‘Brown i.e. natural’ alternatives (hence Green N Brown) to people across several product categories that they can access from the comforts of their homes.
How did you get started in it?
We started humble with very local and sporadic eco efforts from planting trees to recycling programs, however over time we realised that while change needs to happen bottoms up, we need a larger influence area. When we interacted with people on a daily basis one thing that came across very strong was that while people are aware of Green and appreciate Green living, they are clueless on where to source the products from – the alternatives are not presented to them in an accessible way that is convinient to buy. Hence the idea of a ubiquitous online store evolved that carries Greener alternatives to people across several product categories that people can access from the comforts of their homes.
How do we get the rest of the world to be Eco-Friendly?
Being eco-friendly is rewarding in more ways than one, besides the positive impact on the environment is exponential as more green citizens are ‘born’.
There are a wide variety of reasons why people choose to embrace Green and most of these are manifested as benefits too. For example:
You save money by going green – you reuse stuff, use only what is required so less or no wastage and you recycle. Saving energy is a great example that demonstrates tangible financial savings by going green.
You live a healthier life: eating organic foods for example saves you from exposing your system to harmful chemicals and pesticides.
By acting responsibly today, you can help ensure resiliency and health of the earth for future generations.
Inspire others by living a sustainable lifestyle – this has a tremendous positive impact on your self image and confidence – it feels great to be role models and this is not difficult at all.
Feel good about yourself and your eco achievements.
Become an educated and conscious consumer – so you buy things based on their benefits to yourself and the planet and not merely based on price or availability that may eventually be detrimental in the long run.
As very rightly said – we do not inherit the earth form our ancestors; we borrow it from our children. In all our endeavors, we must know the impact of our actions on future generations. We believe adoption of ecofriendly lifestyle will be the positive force inspiring a more conscious and sustainable world for generations to come.
How would you describe the style of your jewelry?
The wide range of Fair-trade jewlery and hand made décor on our store are sourced from across nations – Haiti, Kenya, Africa, and Asia . Fair trade provides under- and unemployed artisans with an opportunity to earn vital income and improve their quality of life by establishing a sustainable market for their handcrafted products. We bring the best from several countries to the American consumers when it comes to Green. People can access all these products from all these countries right from their homes which were not accessible to them before.
Your hemp backpacks are also a popular item. What makes them a favorite with customers?
Yes our hemp bags and backpack are one of the best sellers.
What makes hemp bags so popular amongst the customers is that hemp grows well without the use of herbicides or pesticides making it environmentally sustainable.
– It is one of the most durable natural fibres that exists and has very high tensile strength.
– Hemp softens with use and yet remains hard-wearing.
– Hemp fabrics dye very effectively and retain colour well over time.
– Hemp has good resistance to mould and is fire-retardant.
With a huge range of Hemp Bags for every walk of life, you are sure to find the style and color you want.
Who are your key customers?
Every individual is our customer who is willing to adopt green and also who may just want to give it a shot. Because we are a firm believer that change needs to happen bottoms up, it is every individual who has to drive the green revolution in their daily lives and work towards the well being of the planet to make it a better place to habitat.
Where do you see your company in 5 years?
Our vision is to create greener everyday lives for the many people and work towards the well being of the planet. Our areas of focus are constant research and innovations and introduction of new products and we hope to bring even hybrid cars to our consumers which they can purchase online sitting in the comfort of their home.
How can our readers keep in contact with you and your updates?
Social Media is a great way to stay connected and updated. Like us on Facebook https://www.facebook.com/greennbrown and circle us at G+ https://plus.google.com/+Greennbrown/posts and http://www.greennbrown.com/